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Hi! I’m Ty.

We are looking for marketers of Japanese products! If you are interested in exposing your favorite Japanese products, then you are in the right place to start.

My name is Ty Hasegawa, working for Discovery Japan Partner to find people like you. We, Discovery Japan Partner, have an affiliate platform to provide opportunities for marketers, focusing on Japanese products. I am in charge of finding people, affiliate marketers, who love Japanese products and want to promote your favorite products. 

About my background

I am Japanese, born in Japan and raised in Japan. It means that the Japanese things around me have been just normal things. You know, Japanese things have Japanese qualities and I was surrounded by them.

But, one time, I found that it is not normal from a global perspective. These high quality things are not common in the other parts of the world. Throughout my career, I realized it is so significant that these Japanese things keep attracting many people all over the world.I have been struck by this feeling along with my career.

Catching baby GT, from a beach, during the business trip in Florida

With over 15 years of experience in the global fishing tackle industry, I have built my career around connecting Japanese fishing tackle brands with international markets. My journey began at Globeride Inc., the company behind the world-renowned DAIWA brand, where I worked my way up from domestic sales to overseas sales management and eventually became Chief of the Marketing Department. During this time, I gained deep insights into the global tackle market, from product development to marketing strategy and international distribution.

From 2010 to 2018, I served as Product Manager at Daiwa-Cormoran Sportartikel Vertrìb GmbH in Germany, overseeing product strategies and market positioning across Europe. This gave me experience to see how Japanese innovations in fishing tackle are recognized by Western angling cultures. At the same time, I could get an idea about the strength of Japanese brands overseas.

One small story during my Germany days is the fishing license. In Germany, you cannot go fishing without a license. I mean a license, just like a drivers license, not like a day ticket for the fishing spot. You need to get lectures and pass an exam, written in German, to get it. It is hard to believe in most countries that a person requires such a license. Did you know it? Fortunately, I passed that exam and I could enjoy fishing there, while most of my Japanese colleagues could not go fishing nearby (^_^). 

A Barbel, in Lake Kawaguchi, while I was targeting bass (~_~)

Today, as the founder of CB Trade Inc., I help brands, distributors, and entrepreneurs navigate the exciting opportunities of the fishing industry. I provide consulting services that cover market research, export-import strategy, overseas sales, and affiliate marketing for fishing tackle businesses. I also run a blog site to introduce Japan’s rich fishing culture and its cutting-edge tackle innovations. If you are interested in my company, please visit www.cbtrade.jp.

Japanese Products for the World

Through these experiences, it struck me strongly that many Japanese fishing tackles need more marketing assistance. For example, there are hundreds of fishing lure brands in Japan but they are not recognized in the global market. I think this is a huge loss for the anglers worldwide, to miss such an interesting Japanese tackle. 

This situation is not only for the fishing industry, actually. Many Japanese brands require marketing to be known, but it is often missing, because of lack of knowledge or expertise. For such brands, your activity can be a tremendous help.

Then, along with my consulting work, I came to know Norio, who runs Discovery Japan Mall and Discovery Japan Partner using his knowledge of cutting edge e-commerce technology. His goal is to introduce various Japanese products to outside Japan. We share the same goal now and are starting to work together. 

The fishing industry is evolving rapidly, and affiliate marketing is becoming one of the most powerful tools for monetizing this global growth. Japanese tackle brands are highly sought after for their quality and craftsmanship, making them ideal products for affiliate marketers who want to generate revenue while offering products anglers truly love. With my deep knowledge of this business, I can guide marketing partners to tap into this high-potential market.

If you are looking to build a profitable business in the fishing tackle world, or if you want to leverage affiliate marketing to sell premium Japanese products to a global audience, I am the person to talk to. You will be an affiliate marketer and along with it I can connect you with the right products, right markets, and the right strategies to succeed.

A little more than fishing…

Along with my career as a fishing tackle specialist, it is a key to be a good supporter of you, that I got an education of foreign studies and languages. I graduated from Tokyo University of Foreign Studies and can speak four different languages (Japanese, English, German and Chinese) plus some understanding of several languages. I know the meaning of cultural differences and am open to any diversity. And it will help you to be understood well. On top of this, I have been interested in the psychological aspect of humans, which led me to study in the post graduate school of University of Tokyo. It helps me to see the marketing activity from a cognitive economic point of view. 

As another side of myself, I love biking, as well as fishing. I was riding competitively in the MTB cross country venue, once. I was qualified to compete in the top category in Japan…more than 20 years ago now. Presently, I ride road bikes for fun.

In a road bike, hill-climb competition.

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